Coverage

  1. May, 2012, 6Sight Report:

  2. 6Sight surveys social imaging

  3. April 5, 2012, GigaOm
    Mobile photo boom: the best yet to come?

  4. April 3, 2012, Association of Imaging Executives:

  5. Social Imaging Podcast

Social imaging is exploding. The $1 billion purchase of Instagram by Facebook is more than enough evidence of that.

Today’s “connected generation of photo takers” shoot, enhance and share more photos than six months ago, according to the 6Sight Social Imaging Survey Report. In addition, today’s photographers make pragmatic decisions about which devices, apps or services they could best use for various imaging tasks.

They are open for using newer alternatives such as smartphones, apps or social network sites, but at the same time they don’t shy away from using more traditional devices, software, or sharing methods if these better suit their needs, the survey found.

The survey was conducted among 1,065 North American photo-taking consumers, 76 percent of whom own smartphones and 90 percent own digital cameras. For comparison, an additional analysis was conducted among 440 Europeans.  Continued...

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